Enterogermina

AI-generated TV commercials for Enterogermina, produced for multiple markets. I led the full art direction from start to finish — concept, storyboard, voice-over direction and final realisation — using generative video and imaging to craft lively, appetite-driven food moments and brand-consistent storytelling. Character sheets. Every character is locked from the start: face, hair, wardrobe, front and profile. That reference is what keeps them identical from shot to shot, and reusable across markets. Storyboard. The full narrative mapped beat by beat, from the churrasco opening to the product moment. It doubles as the shot list: each frame becomes a generation brief. The stills shown here are taken from the films.